MARKETING
Animated banner for G2 Conference
'about us' one-pager
MOTION GRAPHICS / SHOWCASE
BELOW ARE JUST A FEW ASSETS I'VE CREATED FOR VARIOUS CLIENTS. THESE WERE POSTED AS SPONSORED ADS ON INSTAGRAM AND FACEBOOK AND USED AS MARKET RESEARCH TESTING STIMULI TO GAuGE CONSUMER INTEREST.
Amazon Alexa
Amazon tasked dose with helping to write, create, and design videos for Alexa's YouTube channel. My responsibility was to design thumbnails for the videos, which were then tested to see which visuals led to the highest click and engagement rate.
Using a mix of device photography and illustrations (provided by Amazon), while our copywriters experimented with straightforward phrases and more colloquial language, we ended up with a wide variety of thumbnails to present.
While the test is still in progress, the most recent thumbnails follow a simplified, brand-focused direction.
Pelican
Pelican is a multinational company offering premium protective cases and accessories. their products are popular with photographers and videographers, law enforcement, and the military.
On a mission to more effectively differentiate and message their legacy products in the midst of a surge of competition in their category, pelican asked dose for help. Dose ran a test in a real-world social environment to discover which product innovation features most resonate with target consumers.
As lead designer on the project, I created three distinct templates which would be paired with different consumer-facing language. The first template is a carousel, showcasing several cases in Pelican Legacy line. The second template features lifestyle imagery provided by the pelican team.
The third template is a stop-motion demonstrating the configurable foam interior of the case.
Custom illustration for final report deck.
