artbox

A monthly subscription box for premium art supplies

During the span of five weeks, i was tasked with the responsibility of designing a comprehensive brand identity, complete with real, tangible packaging. seeing this concept through to the end and facing the challenge of constructing professional products with my own little hands has been one of the most beneficial learning experiences of my design career to date.

Knowing that I would be constructing packaging myself, i began this project by spending a great deal of time learning some of the many product / packaging categories. at the bare minimum, i would be designing a box, a bottle, and a bag. i still had to decide what structures i would use, the type of substrate or materials, and the contents or product contained therein.

Project overview poster

logomark and logotype

playing off of the a & b in artbox, i created the eyes of the logomark above and continued with an organic line contour of a face. the logo is playful, simple, and artistic.

packaging for oil paint tubes

the labels were printed as stickers at columbia's digital print center. i then individually cut and adhered each label to paint tubes which were purchased separately at an art supply store.

layout of the box's contents

artist sponge packaging

turpentine label

paint brush set packaging

this was by far the most challenging concept to bring to life. inspired by the apple pen packaging, i knew early on that i wanted to incorporate a premium slide-out box. after spending hours researching dielines, i eventually just took apart my entire apple pen box and sketched out a rough dieline. i then purchased the inside box from a jewelry store, took down the dimensions, and created a dieline for the outer box in illustrator. many trials and errors later, i'd printed several copies of the perfect dieline on cardstock paper, which i then folded and assembled with glue dots.

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